Regional Marketing Manager

Your Role:

Instrumental in the daily activities of our regional marketing and sales teams. Executes on a variety of broad-based marketing programs, working closely with relevant stakeholders and building a strong efficiency locally with a view to expand globally.

Your Impact:

• Successfully plan, manage, implement, and analyze marketing programs – quarterly plans, manage budgets and drive campaign ROI
• Work with regional & global marketing teams to ensure holistic marketing plan deployed across territories
• Optimize and execute regional sales play strategy and report on engagement
• Work with regional sales and marketing teams on localized content
• Report on pipe create by activity, rep, and lead at regional level
• Actively monitor and optimize campaigns & activity
• Assist in execution of regional events including webinars, SWUG (SolarWinds User Group), industry events etc.
• Work with channel partners on enablement, solution awareness, demand generation, sales promotion, incentive, and software trial in the region through channel partner MDF programs
• Manage local marketing budget, ensure campaign hygiene in Salesforce, and hold regular review(s) with manager(s) including sales team
• Multi-Channel/Multi Product Optimization and Budget Optimization Across Channels
• Document processes & standardize motions across multiple sub-territories in EMEA
• Introduce business efficiencies into operational motions
• Create recurring flywheel motions focused on driving growth

Your Experience:

Basic Qualifications

• Ideal candidates must be able to build trusting relationships at multiple levels in the organization
• Understanding and experience of channel and digital marketing within the full marketing mix is essential
• Experience in the development and execution of integrated campaigns to support the upsell and cross sell of products both through the channel and to an existing customer base
• Strong analytical mindset and the ability to measure KPIs
• An understanding of domestic and international business operations, including regional nuances
• Ability to manage multiple projects simultaneously, with a keen eye for detail and a willingness to do whatever it takes to meet aggressive deadlines
• Detail orientated and ability to prioritize work and clearly communicate
• Must be hands-on with all facets of job with ability to think tactically
• Demonstrated ability to be self-motivated and able to drive and run programs independently
• Advanced communication and interpersonal skills; thrives in collaborative work environment
• A can-do, high-energy spirit and ability to navigate in a rapidly changing environment
• Ability to plan and deliver campaigns and tactical programs to large accounts that generate sales pipeline
• Good understanding of channel partner ecosystem with strong comprehension of regional and local market
• Experience working in IT software industry, matrixed and/or global organizations, B2B GTM processes, and tactics across the region
• Strong team player; assisting less-experienced team members in prioritization of projects and tasks
• Understands and applies business model when making decisions
• Works to reduce friction between cross functional teams, ability to impact execution and schedules
• Channel Marketing Experience/Background

Preferred Qualifications

• 5-8 years of marketing experience in a multi-national environment, including hands-on experience with reporting, sales and marketing automation systems such as Salesforce, Tableau and Marketo
• Bachelor’s degree is required, MBA or Master degree is a plus
• Open to travel