Regional Marketing Manager

at SolarWinds (View all jobs)

Cork, Ireland

Req ID: 200780

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, Partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!

Your Role:

Instrumental in the daily activities of our regional marketing and sales teams. Executes on a variety of broad-based marketing programs, working closely with relevant stakeholders and building a strong efficiency locally with a view to expand globally.

Your Impact:

  • Successfully plan, manage, implement, and analyze marketing programs – quarterly plans, manage budgets and drive campaign ROI
  • Work with regional & global marketing teams to ensure holistic marketing plan deployed across territories
  • Optimize and execute regional sales play strategy and report on engagement
  • Work with regional sales and marketing teams on localized content
  • Report on pipe create by activity, rep, and lead at regional level
  • Actively monitor and optimize campaigns & activity
  • Assist in execution of regional events including webinars, SWUG (SolarWinds User Group), industry events etc.
  • Work with channel partners on enablement, solution awareness, demand generation, sales promotion, incentive, and software trial in the region through channel partner MDF programs
  • Manage local marketing budget, ensure campaign hygiene in Salesforce, and hold regular review(s) with manager(s) including sales team
  • Multi-Channel/Multi Product Optimization and Budget Optimization Across Channels
  • Document processes & standardize motions across multiple sub-territories in EMEA
  • Introduce business efficiencies into operational motions
  • Create recurring flywheel motions focused on driving growth

Your Experience:

Basic Qualifications

  • Ideal candidates must be able to build trusting relationships at multiple levels in the organization
  • Understanding and experience of channel and digital marketing within the full marketing mix is essential
  • Experience in the development and execution of integrated campaigns to support the upsell and cross sell of products both through the channel and to an existing customer base
  • Strong analytical mindset and the ability to measure KPIs
  • An understanding of domestic and international business operations, including regional nuances
  • Ability to manage multiple projects simultaneously, with a keen eye for detail and a willingness to do whatever it takes to meet aggressive deadlines
  • Detail orientated and ability to prioritize work and clearly communicate
  • Must be hands-on with all facets of job with ability to think tactically
  • Demonstrated ability to be self-motivated and able to drive and run programs independently
  • Advanced communication and interpersonal skills; thrives in collaborative work environment
  • A can-do, high-energy spirit and ability to navigate in a rapidly changing environment
  • Ability to plan and deliver campaigns and tactical programs to large accounts that generate sales pipeline
  • Good understanding of channel partner ecosystem with strong comprehension of regional and local market
  • Experience working in IT software industry, matrixed and/or global organizations, B2B GTM processes, and tactics across the region
  • Strong team player; assisting less-experienced team members in prioritization of projects and tasks
  • Understands and applies business model when making decisions
  • Works to reduce friction between cross functional teams, ability to impact execution and schedules
  • Channel Marketing Experience/Background

Preferred Qualifications

  • 5-8 years of marketing experience in a multi-national environment, including hands-on experience with reporting, sales and marketing automation systems such as Salesforce, Tableau and Marketo
  • Bachelor’s degree is required, MBA or Master degree is a plus
  • Open to travel

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

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