Marketing Campaign Specialist

Responsibilities

• As a Marketing Campaign Specialist, you will be a key contributor to the SolarWinds marketing team, supporting the growth of global demand for our Observability product line. This role focuses on the day-to-day execution and coordination of lead generation campaigns designed to expand the footprint of current SolarWinds customers.
• The Marketing Campaign Specialist will apply their technical skills in campaign setup, performance tracking, and creative coordination to ensure a seamless journey from post-sale through renewal. You will work closely with the Marketing Manager to support cross-functional projects with product marketing, brand, and sales teams to keep campaign operations running smoothly.
• Support the execution of campaign strategies and tactics based on defined business objectives.
• Coordinate the rollout of global campaign plans and program mixes focused on customer retention and expansion.
• Assist in the creation and deployment of campaign content, assets, and creative elements, ensuring they are mapped correctly to the buyer’s journey.
• Build and launch campaigns within marketing automation and project management tools.
• Monitor and report on campaign performance, providing data-driven insights to the broader team to help resolve tactical issues.
• Maintain communication channels with regional marketing and sales teams to ensure they have the assets needed for field follow-up.
• Update and optimize existing campaigns based on feedback and performance data.

Your Experience

• 2+ years of relevant experience in SaaS B2B marketing or a similar digital marketing role.
• Hands-on experience executing marketing campaigns that contribute to lead generation and pipeline growth.
• Strong coordination skills, with a history of supporting sales or customer success teams with marketing materials and campaign updates.
• High level of comfort with marketing technology; you enjoy the “behind-the-scenes” work of setting up and launching programs.
• The ability to pivot quickly when plans change while maintaining high quality in your deliverables.
• Proven ability to communicate project status clearly to stakeholders and teammates.
• A sharp eye for proofreading and ensuring all campaign links, tracking, and assets are error-free before launch.
• Capable of managing multiple tasks and deadlines in a fast-paced environment.
• Proficiency with Salesforce and project management tools (like Asana) is required. Familiarity with 6Sense, Tableau, Outreach, or creative tools like Creatopy is a major plus.