Sr Marketing Operations Specialist – Email Strategy

Position Summary:

As a Senior Marketing Ops Specialist for Email Marketing, you’ll be responsible for executing on email nurtures, webinar program builds, ABM programs, and daily email sends. You will work cross-functionally with stakeholders across the business. In addition, you will prioritize the optimization and performance of these programs to drive a qualified pipeline for the sales team.

Responsibilities:

• Support the development, testing, and execution of a high-volume email marketing schedule, including campaign creation, editing, and QA testing.
• Create and optimize all aspects of programs and automation within Market, including developing Programs and Campaigns, creating Smart Lists/Segmentations, uploading lead lists and data clean-up.
• Ensure all email campaigns follow industry best practices and comply with privacy regulations.
• Collaborate closely with Sales and Marketing leadership to incorporate fresh and relevant market insights into campaigns.
• Provide support and performance insights across all digital marketing channels.
• Support and execute the prospect and customer journey using nurture streams, automation, and emails throughout the buyer’s journey.
• Supports marketers in A/B Testing capabilities and in carrying out continual cycles of analysis and improvement for marketing activity.
• Ensure consistent and effective use of Marketo for lead management, nurturing, and reporting, as well as provide services around Marketo as needed.
• Assist with and provide insights into database optimization, including list segmentation, data cleanliness, and integrity within our databases.
• Email Deliverability: Ensure reliable email delivery and implement Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM).
• Execute a strategy for growing the size of and improving the quality of the contact database to enable effective segmentation and profiling.
• Support email deployments, maintenance, and business rules which include marketing databases and campaign management tools.
• Support the execution of the Marketing Automation roadmap, and keep abreast of industry trends.
• Establish and implement best practices for system maintenance, configuration, development, testing, data integrity, etc.
• Strong understanding of dynamic content and the history of dynamic content execution.
• An understanding of Jira is required in order to help manage the intake of new projects and requests.
• Experience in HTML and CSS is a plus

Qualifications:

• BA, BS, or equivalent degree 
• 5+ years in B2B marketing roles, including demand generation, growth, marketing automation, or lifecycle marketing 
• 5+ years using a marketing automation platform (preferably Marketo) 
• Proficiency in email marketing, webinars (we use Goldcast), CRM (we use SFDC), including reporting on, analyzing, and optimizing the performance of the campaign builds
• Comfortable with interpreting and reporting performance metrics 
• Strong interpersonal skills. Must be sharp, energetic, assertive, and results-oriented. Able to prioritize and focus in a rapidly evolving environment 
• 5+ years in B2B marketing (ideally software) and fluency in the strategy, tactics, metrics, and best practices for growing awareness and generating leads
• 5+ years working in or closely with multi-disciplinary digital marketing roles/channels. E.g. email (especially automation), site merchandising, SEO/PPC, display/retargeting, and social media
• 5+ years working with marketing technologies to build automated, engaging, and well-personalized experiences to help customers understand business value

The Ideal Candidate 

• Expert-level working knowledge of Marketo 
• You have a passion for marketing SaaS solutions, connecting customer needs with product capabilities, and driving performance results 
• You enjoy solving problems and are good at crafting creative solutions 
• You communicate clearly and effectively with cross-functional groups and senior management 
• You are used to being an SME in Marketing Automation best practices
• You have previous experience working with Scrum Methodology