Senior Marketing Manager

Reston, Virginia

Req ID: 201973

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, Partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!

Senior Marketing Manager

Location: Reston, VA

Categories:

Req ID:

Responsibilities:

SolarWinds Worldwide, LLC is hiring for the following role in Reston, VA: Senior Marketing Manager to plan, build, and execute marketing campaigns to attract new customers and expand existing customers within the Public Sector (e.g., federal government, state government, local government, healthcare, and education). Duties include: develop campaign plans for different areas of the Public Sector to achieve specific business goals and objectives; activate campaigns through various channels (i.e. paid media, social media, PR, digital, events); develop promotional assets (i.e. ad banners, emails, web landing pages) to support key pieces of content; expand commercial/horizontal campaigns for Public Sector to increase awareness of company products and technologies and capture leads; provide feedback on Public Sector needs to product and corporate marketing teams based on research and customer responses; serve as a liaison with multiple cross-functional teams to ensure seamless functioning of Public Sector adverting, marketing and promotional initiatives; identify success metrics for campaign launches and use these metrics to analyze the impact of campaigns, reporting findings to internal stakeholders; utilize reporting and research on prior campaigns to inform future planning; and develop understanding of the Public Sector industry and target audiences to identify and map out SMART goals and objectives for each campaign. Multiple openings.

Qualifications:

Master’s degree (or foreign equivalent) in Advertising, Marketing, Marketing Communications, Mass Media, or a related field and two (2) years of experience in the job offered or a related technical occupation in digital marketing, product marketing, or product management. Position also requires one (1) year of experience involving each of the following:

Identifying SMART goals and objectives for marketing campaigns;
Planning Go-To-Market (GTM) marketing campaigns; conducting market research and competitor analysis;
Implantation and coordination of B2B SaaS marketing initiatives to generate leads;
Planning and launching full-funnel marketing campaigns;
Identifying and analyzing campaign success metrics based on unique business objectives;
Web analytics, SEO principles, and web design principles.

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice