Marketing Automation Program Manager

at SolarWinds (View all jobs)

Charlotte, North Carolina

Req ID: 201459

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, Partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!

Your Role:

As a Senior Automation Developer, you’ll be responsible for the email nurtures, webinar program builds, ABM programs, and integration work with various platforms. You will work cross-functionally with stakeholders across the business (product marketing, webdev, marketing operations, and content). In addition, you will prioritize the optimization and performance of these programs to drive a qualified pipeline for the sales team.

Your Impact:

  • Create and optimize all aspects of programs and automation within Marketo including developing Programs and Campaigns, creating Smart Lists/Segmentations, uploading lead lists and data clean-up.
  • Support and execute the prospect and customer journey using scoring, nurture streams, lead routing, automation and emails throughout the buyer’s journey.
  • Supports marketers in learning to leverage the automation capabilities of the Mar-Tech stack and in carrying out continual cycles of analysis and improvement for marketing activity.
  • Ensure consistent and effective use of Marketo for lead management, nurtures, and reporting, as well as provide services around Marketo as needed.
  • Be a technical lead for our other Mar-Tech Stack platforms as needed, such as, Outreach or 6Sense.
  • Assist with and provide insights into database optimization, including list segmentation, data cleanliness and integrity within our databases.
  • Execute strategy for growing the size of and improve quality of the contact database to enable effective segmentation and profiling.
  • Support technical stack integration, deployments, maintenance and business rules which include marketing databases and campaign management tools.
  • Support the execution of the Marketing Automation roadmap, keep abreast of industry trends.
  • Establish and implement best practices for system maintenance, configuration, development testing, data integrity, etc.
  • Manage complex nurture campaigns and program builds such as Lead Scoring and MQL campaigns, as well as utilize webhooks accordingly.
  • Understanding of Jira in order to help manage the intake of new projects and requests.
  • Experience in HTML and CSS a plus

Your Experience:

  • BA, BS, or equivalent degree 
  • 5+ years in B2B marketing roles, including demand generation, growth, marketing automation, or lifecycle marketing 
  • 5+ years using a marketing automation platform (preferably Marketo) 
  • Proficiency in email marketing, webinars (we use Accelevents), chatbots (we use Qualified), CRM (we use SFDC) including reporting on, analyzing, and optimizing the performance of those channels 
  • Comfortable with interpreting and reporting performance metrics 
  • Strong interpersonal skills. Must be sharp, energetic, assertive, and results oriented. Able to prioritize and focus in a rapidly evolving environment 
  • 5+ years in B2B marketing (ideally software) and fluency in the strategy, tactics, metrics, and best practices for growing awareness and generating leads
  • 5+ years working in or closely with multi-disciplinary digital marketing roles/channels. E.g. email (especially automation), site merchandising, SEO/PPC, display/retargeting, and social media
  • 5+ years working with marketing technologies to build automated, engaging and well personalized experiences to help customers understand business value
  • Familiar with Lead Scoring programs and Preference Centers
  • Experience with building and managing integrations, such as: SFDC, Qualified, LinkedIn Lead Gen, Tech Target, Accelevents, PathFactory, Mutiny, Outreach, 6Sense, etc.

The Ideal Candidate 

  • Experience managing a fast-paced marketing team 
  • Expert-level working knowledge of Marketo 
  • You have a passion for marketing SaaS solutions, connecting customer needs with product capabilities, and driving performance results 
  • You enjoy solving problems and are good at crafting creative solutions 
  • You communicate clearly and effectively with cross-functional groups and senior management 
  • You are used to be a SME in Marketing Automation best practices
  • You have previous experience working with Scrum Methodology

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice