Senior Marketing Manager

at SolarWinds (View all jobs)

Austin, Texas

Req ID: 200638

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, Partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!

Your Role:

As the Senior Public Sector Product Marketing Manager, in our Reston, VA or Austin office, you’ll be responsible for federal, state and local, healthcare and education product and thought leadership positioning.
In this role, you’ll work closely with the Public Sector Marketing Director, global category teams and Sales. You will establish the building blocks of effective public sector messaging by developing ideal customer profiles, buyer personas and vertical value propositions. In addition, you will be responsible for creating public sector content and providing feedback on public sector needs to product and corporate marketing. Both the strategy and the daily execution in this role should be grounded in a deep understanding of the technical and business issues facing public sector customers and IT security professionals.

Your Impact:

  • Public sector content creation and vertical product adaptation for use across a variety of channels – webinar content, whitepapers, presentations, blogs, video scripts, website content, sales enablement tools, case studies, collateral, social media postings
  • Become a domain expert on public sector government use of SolarWinds Hybrid Cloud Observability, ITSM, Database and SWO and how they stack against the competition
  • Work with product management, category teams, sales, PR, and channel partner teams to create public sector campaigns to grow sales pipeline and revenue growth
  • Work with category pillars and the public sector team to plan and execute public sector specific product launch activities and update digital and physical communication outlets
  • Support common criteria and public sector certification activities along with public sector management team

Your Experience:

  • 4-8 years in digital marketing, product marketing, product management or technical evangelist
  • BA/BS in marketing or equivalent on-the-job training
  • Very strong written and verbal communication skills
  • Knowledgeable of web analytics, SEO principles, and web design principles
  • Thrives in a collaborative work environment
  • Combination of strategic vision and tactical project execution, with an organized approach to project and program management
  • Self-motivated, with the ability to handle multiple projects independently in a fast-paced environment
  • The ability to work closely with the public sector team in Reston and remotely with the public sector and marketing team across the globe
  • Familiarity with Pragmatic Marketing framework, or Pragmatic Marketing trained preferred

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

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