Email Analyst

at SolarWinds (View all jobs)

Krakow, Poland

Req ID: 200498

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, Partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!

Your Role:

We are seeking a talented and experienced Email Marketing Analyst to lead the analysis and optimization of our email marketing campaigns.

Working with the email marketing automation team and email marketing manager, you will be responsible for analyzing and reporting on current performance end-to-end. Through rigorous testing, you will benchmark, propose, agree, execute and report on a data-informed email test roadmap across segments and email types with the goal of continuously improving engagement, revenue generation, database health and growth. Looking beyond individual email campaign testing, our ideal Email Marketing Analyst will also be able to take a strategic approach in analyzing how effectively these individual optimizations have achieved the overall objectives of our email programs.

If you are passionate about email marketing and have a proven track record of success, we invite you to join our team and contribute to our company’s continued growth and success.

Your Impact:

  • Benchmark, analyze and report on email performance across the segments and email programs on an ongoing basis from email performance metrics through lead and revenue generation.
  • Propose email test roadmap candidates, articulate the reasons with data/hypotheses and involve the relevant stakeholders to formulate an agreed email test roadmap program across email types and segments.
  • Work with the marketing automation team, email marketing manager and other stakeholders to plan and request creative or other assets for the test program e.g. subject lines, copy, visual banners assets or dynamic content.
  • Measure and report on test results on an ongoing basis, articulating results into business outcomes and work with the Marketing Automation team and email marketing manager to adopt and execute on successful tests.
  • Benchmark and analyze database and segment health over time proposing how we can alternatively segment or optimize the base to grow it and increase engagement / value.
  • Review the email journey to identify gaps in the email path to conversion from email to website and work with the relevant stakeholders to problem-solve.
  • Ensure emails follow industry policies and best practices.
  • Stay up to date with and assess fit for purpose industry trends.
  • Be curious about the larger context as it relates to email marketing and technologies, CRM and overall (digital) performance analysis.
  • Develop creative and innovative ways to continuously challenge the current results.

Your Experience:

  • Proven work experience as an Email marketing manager or analyst.
  • Proficiency in marketing automation technology e.g. Marketo, Hubspot, Pardot, Eloqua, etc.
  • Proficiency in Email and related A/B testing software.
  • Familiarity with analytical and database tools.
  • Strong project management skills.
  • Excellent communication and presentation skills.
  • An ability to work under tight deadlines.
  • BSc/BA in Marketing, Business, E-Commerce or equivalent work experience.

Nice to Have:

  • Prior demand-generation experience in the B2B segment.
  • Understanding of broad-stroke digital marketing concepts and SEO.
  • Experience using Tableau or other data visualization tools is a plus.

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

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