Content Marketing Manager – Blog Strategist

at SolarWinds (View all jobs)

Krakow, Poland

Req ID: 200496

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, Partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!

Your Role:

We are seeking a talented and experienced Blog Strategist to join our dynamic marketing team. The ideal candidate is a creative thinker, an exceptional writer, and a strategic leader with a passion for driving engagement, brand recognition, and thought leadership within our industry through high-quality blog content. 

Your Impact:

  • Serve as the editor-in-chief of SolarWinds Orange Matter blog.
  • Develop and execute a comprehensive editorial strategy for the blog, aligning content with company objectives, target audience interests, and industry trends.
  • Build and maintain a well-organized editorial calendar to deliver consistent and timely content.
  • Collaborate with cross-functional teams to ensure blog content aligns with overall company messaging and objectives.
  • Generate innovative and compelling content ideas that resonate with our audience and support business goals.
  • Implement SEO best practices to maximize organic search visibility and improve website traffic.
  • Develop strategies for promoting blog content through social media, email marketing, partnerships, and other distribution channels.
  • On occasion, write original thought leadership content.
  • Monitor and analyze content performance, adjusting strategies to improve engagement and conversion rates.
  • Oversee content guidelines, style, and branding standards to maintain consistency across all content assets.
  • Manage a junior copy editor.

Your Experience:

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • 5-7 years of business-to-business content marketing experience (technology preferred).
  • Proven experience in blog management, content editing, and content strategy.
  • Strong understanding of SEO principles and content optimization techniques.
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Ability to influence, motivate, and train content creators across the organization.
  • Proficiency in content management systems (e.g., WordPress) and SEO tools.
  • Ability to work well under pressure, prioritize, and work independently, as well as part of a team, to meet company needs.
  • Knowledge of industry-specific trends and best practices.
  • Creative thinking and the ability to generate fresh, engaging ideas.

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

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