Senior Marketing Automation Developer

Your Role:

As a Senior Marketing Automation Developer, you will be responsible for the email programs, ABM platform, and other marketing automation platforms. You will work cross-functionally with stakeholders across the business (product marketing, growth, marketing operations, and content). This role is at the core of the Marketing Automation and Technology organization and is critical to the Automation Dev team and SolarWinds business. The ideal candidate is a marketer who’s in love with marketing automation technologies and is looking to dive deep into marketing automation maturity. You are organized, self-starter, and have a willingness to learn in a fast-paced environment.

Your Impact:

• Create and optimize all aspects of programs and automation within Marketo including developing Programs and Campaigns, creating Smart Lists/Segmentations, uploading lead lists and data clean-up.
• Support and execute the prospect and customer journey using scoring, nurture streams, lead routing, automation and emails throughout the buyer’s journey.
• Supports marketers in learning to leverage the automation capabilities of the Mar-Tech stack and in carrying out continual cycles of analysis and improvement for marketing activity.
• Ensure consistent and effective use of Marketo for lead management, nurtures, and reporting, as well as provide services around Marketo as needed.
• Available to learn and onboard to our other Mar-Tech Stack platforms as needed, such as, Outreach or PathFactory.
• Assist with and provide insights into database optimization, including list segmentation, data cleanliness and integrity within our databases.
• Execute strategy for growing the size of and improve quality of the contact database to enable effective segmentation and profiling.
• Support technical stack integration, deployments, maintenance and business rules which include marketing databases and campaign management tools.
• Support the execution of the Marketing Automation roadmap, keep abreast of industry trends.
• Establish and implement best practices for system maintenance, configuration, development testing, data integrity, etc.
• Manage complex nurture campaigns and program builds such as Lead Scoring and MQL campaigns, as well as utilize webhooks accordingly.
• Help manage the intake of new projects and requests coming from Asana. Pickup tickets from the backlog in Jira and prepare them for intake before grooming them as a team.

Your Experience:

• BA, BS, or equivalent degree
• 5+ years in B2B marketing and fluency in the strategy, tactics, metrics, and best practices for growing awareness and generating leads
• 5+ years using a marketing automation platform (preferably Marketo)
• 5+ years working in or closely with multi-disciplinary digital marketing roles/channels
• Proficiency in email marketing, chatbots (we use Drift), CRM (we use SFDC) including reporting on, analyzing, and optimizing the performance of those channels 
• Comfortable with interpreting and reporting performance metrics
• Strong interpersonal skills. Must be sharp, energetic, assertive, and results oriented
• Able to prioritize and focus in a rapidly evolving environment
• E.g. email (especially automation), site merchandising, SEO/PPC, display/retargeting, and social media
• Familiar with Lead Scoring programs and Preference Centers

The Ideal Candidate 

• Experience managing a fast-paced marketing team
• Expert-level working knowledge of Marketo
• You have a passion for marketing SaaS solutions, connecting customer needs with product capabilities, and driving performance results 
• You enjoy solving problems and are good at crafting creative solutions
• You communicate clearly and effectively with cross-functional groups and senior management
• You are used to be a SME in Marketing Automation best practices
• You have previous experience working with Scrum Methodology